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Digital Signage Industry Information
• Growth – At the end of 2006, the Digital Signage industry was valued at $1.1 billion with an installed base of 630, 000 screens at 97,000 sites. Digital Signage have 47.7 percent effectiveness on brand awareness, increase the average purchase amount by 29.5 %, create a 31.8% upswing in overall sales volume, generate 32.8 % growth in repeat business and pull in 32.8% more traffic. (Info Trends)
• Innovation – Indoor digital billboards advantage over static signs and broadcast is the ability to modify messages anytime, in “real time” which can enable just-in-time marketing implementation. Another advantage is the unlimited message content that can be posted; advertisers can display multiple different messages to target different profit centers or specific demographic groups.
• Low Production Costs - There's no need to pay for expensive production costs associated with traditional broadcast or cable advertising. Digi Adz production team can create an innovated and eye catching ad at a fraction of the cost.
• Modernize Adz - Instead of waiting days or weeks for a traditional broadcast/cable ad to be aired, Digi Adz can uploaded your ad to any one or all of our digital indoor billboards within minutes.
• Functionality – Digi Adz clients & affiliate partners utilize the network to create brand awareness, new business information, grand-opening announcements, directional information, event awareness, special services and much more. |
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